I've wanted an ebook reader since the Kindle first debut. I've held off because I know the second I buy one, a book will be released in a format that only another E-book reader has and then i'll be angry. Very much so. The Kindle only gets books that amazon sells which is a good selection with good prices but it isn't every e-book possible. The Nook buys books from B&N and E-pub format. The Sony ones get from E-pub and I think from a Sony store. This closed garden book store environment has me holding back from a purchase which otherwise would be very fulfilling for me. In the mean time i've been doing my reading on the iPhone using the stanza app, kindle app, and the B&n app buying everything I want from who ever has it, or has the best price and its been great except that i'm reading on a 3 inch screen which gets old quickly. If Apple makes a tablet like everyone is saying, it would be the ultimate ebook reader for me if it has access to the app store and these e-book reader apps. I'd get the large screen, the option to buy from ANY of the stores or even make my own with stanza. Furthermore it would add another Apple device to my repertoire, yea i'm a fanboi if you can't tell. I'd also bet money it'll look better than the Kindle, or even the nook only downsides will probably be battery life and most certainly price.